AN EVENING ON THE ROOFTOPS, A VISION FOR TOMORROW
To celebrate the launch of its new NUOVA door concept, Malerba entrusted ARTZ&CO with the orchestration of an exceptional evening. Our team proposed a unique venue: La Plantation, a rooftop committed to sustainability in the heart of Paris’s 18th arrondissement.
In this suspended green oasis between city and sky, a temporary showroom took shape, designed like an art gallery. The contemporary and carefully crafted scenography highlighted the product and revealed the full potential of NUOVA, in a subtle dialogue between design and lifestyle.
The evening then continued with immersive experiences: virtual reality activities and full-scale demonstrations, offering guests an innovative and sensory discovery. As the sun set, the atmosphere shifted—sunset cocktails, a DJ set, lively conversations… creating a summery, bright, and convivial ambiance.
highlight moment at the crossroads of innovation, design, and sharing—a reflection of ARTZ&CO’s expertise in creating tailor-made experiences that are meaningful and forward-looking.